Be Like Amazon: Even a Lemonade Stand Can Do It

By Bryan Eisenberg and Jeffrey Eisenberg, with Roy H. Williams

You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide colour and texture as they appear on the horizon and in the rear view mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.

Endorsements:

A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
– Jay Baer – President of Convince & Convert & author of Hug Your Hater

Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. 
Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

"Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™

"There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
Avinash Kaushik, Google Evangelist

You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. 
– Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete

“Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”
– Scott Brinker, ChiefMartec

“Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”
– Steve McKean, CEO, BILLSHARK

“Clear, foundational thinking that provides hope instead of hype.”
– Mark Schaefer, Author of “Known” and “The Content Code”
Books, Business and Marketing

About the author  Edward Hutton

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