By Mike Rhodes, Perry Marshall, and Bryan Todd
Covering the latest breaking news in Google AdWords, the fifth edition of this classic book introduces revised, expanded, and new chapters covering:
- Enhanced Campaigns
- Google AdWord’s Express
- Google’s Product Listing Ads
- An introduction to Google’s Universal Analytics
- Nuances in Big Data advertising
Updates specific to this edition include:
- Powerful bidding strategies using remarketing lists for search ads
- New ad extension features
- Automation capabilities using AdWords scripts
Bonus Online Content includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google AdWords account.
You’ll get the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd, you’ll learn how to build an aggressive, streamlined AdWords campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales.
Whether a current advertiser or new to AdWords, you need this handbook.