Why does a 65-year-old Engineer become a marketer?

This is not as strange as you may think.  

The quick answer could be that my wife Beverley has been a traditional marketer for over 40 years who realised that the future of her industry was online. With my technical background, I decided to help out with things such as website building etc.

But then I discovered something I never expected. Engineering and marketing are very similar. They are based on problem-solving for either yourself or someone else.

In my engineering career, I was involved in “Industrial Control Systems[1]” most of my life, so yes I am one of those “Devil’s” who was instrumental in introducing automation and putting people out of work. Actually, this is not the case, but we will leave that discussion for another time.

In implementing a project I would ascertain what the client required as a desired end result, discover where they were currently, and then plot a path using solutions I developed to take them along the desired path.

This is called problem-solving, and I discovered that it is exactly the same process as marketing. We just utilise different tools and the skills to use those tools.

And this is not unique to Engineering and Marketing. All life is about relationships, and that is what this process is, Building Relationships between individuals, so we can help each other achieve our goals.

I am still a Consultant Engineer and this has now become a 2-way street for me. I am applying my project based engineering skills to Marketing, but also utilising the skills and insights acquired through my marketing education to my engineering business.

In both industries, individuals “don’t know, what they don’t know” and it is up to us with the knowledge to inform them what are the possibilities.

I am now passionate about both of these because in both cases I can help individuals achieve their goals.

Many may make more money than me, but if they do not get the fulfilment out of what they do for others, they will never be happy.


Buyer Legends: The Executive Storyteller’s Guide Paperback

By Bryan Eisenberg and Jeffrey Eisenberg, with Anthony Garcia

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia,

"Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing. 

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details

• Improve execution - You will turn big directives into purposeful and more effective actions

 • Improve testing. You will understand how to plan and implement more effective and impactful tests

• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.”

You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organisation, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend?

 "Having worked first hand with the Eisenbergs on mapping our customers’ critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team’s focus at Google is on acquiring SMB advertising clients. And if you’ve ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We’d miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."

Paul Jeszenszky Head of Global B2B Digital Marketing Center of Excellence, Google

"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."

Jay Baer President, Convince & Convert

"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona’s, storyboards and our brand story. This is a powerful combination."

Dennis Goedegebuure Head of Global SEO, Airbnb

Books, Business and Marketing

Dot Journaling―A Practical Guide: How to Start and Keep the Planner, To-Do List, and Diary That’ll Actually Help You Get Your Life Together

By Rachel Miller
Viral Maker, Moolah Marketing

Organize your life, record what matters, and get stuff done!

What the heck is a dot journal? It’s a planner, to-do list, and diary for every aspect of your life: work, home, relationships, hobbies, everything.

Early adopter Rachel Wilkerson Miller explains how to make a dot journal work for you—whether you find the picture-perfect examples on Pinterest inspiring or, well, intimidating.

You decide how simple or elaborate your journal will be, and what goes in there:

  • Lists of your to-dos, to-don’ts, and more
  • Symbols that will make those lists efficient and effective
  • Spreads to plan your day, week, month, or year
  • Trackers for your habits and goals (think health, money, travel)
  • Accoutrements such as washi tape, book darts, and more!

It’s your life, and it’s your journal. Enjoy!

Books, Personal Growth

Train Your Taste To Trim Your Waist: A Simple Method To Love The Food That Loves You Back

By Drew Canole
Founder & CEO, Fitlife.tv

In this short guide, Amazon best-selling author Drew Canole shows you how to love the food that loves you back, so you can finally burn fat, lose weight, and eat right.

Unlike other programs that promise “you can lose weight while eating whatever you want,” the author finally delivers on this elusive promise by offering the key to making it work:

You have to change the type of food you actually “want.”

If healthy food tasted better to you, you would eat more of it, causing you to look better, feel better, have more energy, and lose weight. No rocket science involved.

In this book, Drew lays out a simple, step-by-step method that anyone can use to finally flip the switch to love the food that loves you back!

Better yet, the method in this short but powerful guidebook has been proven, to work on almost any woman or man, no matter how hopeless or junk-food addicted you may currently be.

Training your taste buds is the key to transforming a laborious and miserable “diet” into a healthy and rewarding lifestyle that you enjoy. And it’s easier than you might think.

Learn everything you need in this lean 71-page guide, designed for rapid reading and success, for less than the cost of a Starbucks latte. And get access to the Mindset Motivator Video Series at no extra charge.

Books, Personal Growth

The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life

By Dave Asprey
Founder and CEO, Bulletproof

In his mid-twenties, Dave Asprey was a successful Silicon Valley multimillionaire. He also weighed 300 pounds, despite the fact that he was doing what doctors recommended: eating 1,800 calories a day and working out 90 minutes a day, six times a week.

When his excess fat started causing brain fog and food cravings sapped his energy and willpower, Asprey turned to the same hacking techniques that made his fortune to “hack” his own biology, investing more than $300,000 and 15 years to uncover what was hindering his energy, performance, appearance, and happiness.

From private brain EEG facilities to remote monasteries in Tibet, through radioactive brain scans, blood chemistry work, nervous system testing, and more, he explored traditional and alternative technologies to reach his physical and mental prime.

The result? The Bulletproof Diet, an anti-inflammatory program for hunger-free, rapid weight loss and peak performance.

The Bulletproof Diet will challenge―and change―the way you think about weight loss and wellness. You’ll gain energy, build lean muscle, and watch the pounds melt off.

By ditching traditional “diet” thinking, Asprey went from being overweight and sick in his twenties to maintaining a 100-pound weight loss, increasing his IQ, and feeling better than ever in his forties. The Bulletproof Diet is your blueprint to a better life, too!

Books, Personal Growth

Instagram Basics For Your Business

By Sue B. Zimmerman

This short book can be consumed in one sitting, but don’t underestimate its value.

This book lays out a creative approach for using Instagram to market a business and grow your network.

If you’re an Instagram newbie, this book will not only walk you through the basics but also show you how to take your usage to the next level, and make it work for you.

The five sections of Instagram are explained clearly and concisely.

You’ll get tips for getting followers, engaging them, as well as a section on “What not to do,” and “Who to Follow.”

Books, Content Marketing and Social Media

Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales

By Josh Turner
CEO, LinkedSelling

We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough.

The challenge that faces us (and the problem with these activities) is that they don’t scale. The number of people you need to need to meet to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle.

This book contains the solution.

In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people who matter to your business at scale.

Books, Content Marketing and Social Media

Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget)

By Kim Walsh Phillips
CEO, Elite Digital Group

Do you want to get 10,000 Facebook Fans in less than 72 hours and turn them into customers with cash in hand ready to buy from you?

Are you ready to tap into Facebook’s 2 Billion users who are waiting to buy from you?

With Game Changer: How to Get 10,000 Facebook Fans in 72 Hours and Turn Them Into Your Next Cash-Paying Customers, direct response social media marketing expert Kim Walsh Phillips gives you the blueprint for getting Facebook fans for a penny and turning them into customers.

From set up to scaling, this guide unlocks the secrets to successfully selling your product, program, or service via Facebook—without a marketing budget.

Books, Content Marketing and Social Media