Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Dr. Robert Cialdini
Founder & CEO, Influence at Work

NEW YORK TIMES BESTSELLER

An instant classic. Forbes
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick

When it comes to persuasion, success can begin before you say a word.

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes 

Advertising and Selling, Books

Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI

By Nicholas Kusmich
Director, Everyday Prosperity Inc.
DBA H2H Media Group

Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.

Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

Advertising and Selling, Books

ASK: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy Ask

By Ryan Levesque
CEO, ASK Method Company

"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." 
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!" 
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online." 
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami HeraldThe San Francisco ChronicleMass Market RetailerBloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

  • How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
  • Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
  • And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK." 
- James Schramko, SuperFastBusiness.com

 

Advertising and Selling, Books

Invisible Selling Machine

Invisible Selling Machine

By Ryan Deiss
Founder & CEO, DigitalMarketer

What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful of carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple!

In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all five phases of the prospect/customer lifestyle and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.


This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker, and candlestick makers. In short, if you want to grow your business (and your customers just happen to have an email address), this book is for you.

Advertising and Selling, Books

Digital Marketing For Dummies

By Ryan Deiss and Russ Henneberry
CEO and Director of Editorial, DigitalMarketer

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Does your digital marketing pack a punch?

Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing and everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms and the people who use them continue to evolve. So how do you keep afloat in this fast–paced and ultra–competitive environment? Don′t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you′re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you′ll find everything you need to meet your business goals and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you′re ready to benefit from the latest and greatest digital marketing has to offer, this no–nonsense guide sets you up for success.

Books, Business and Marketing

Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

By Clate Mask
CEO, Infusionsoft

Create the business you want without sacrificing the lifestyle you deserve

The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.

Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place

  • Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more
  • Get from just surviving to growing your company and experiencing success


Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

Books, Business and Marketing

How to Make My Business Grow: How To Get More New Customers That Come Back More Often & Spend More Money Every Time

By Perry Belcher
Co-Founder & Manager Partner, DigitalMarketer

How to Make My Business Grow was written to give small businesses the strategies and information they need to succeed. This isn’t a get-rich-quick book. It’s a summary of the strategies that have worked time after time for a serial entrepreneur.

The book breaks business success into simple, easy-to-understand processes that work in just about every industry. From marketing to psychological triggers, you’ll learn the tactics Perry uses over and over again to rise above the pack and achieve success in his business ventures.

Perry is a great mentor and really knows his stuff. Very entertaining and extremely knowledgeable when it comes to marketing online and offline. Perry is a true savant when it comes to unravelling ideas that might seem complicated and then presents them with the simplest idea with countless examples on how to apply his teachings to any market or industry any one aspires to get involved in. I've used his methods in the past and they work period.

Books, Business and Marketing

Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

By Pat Flynn
Founder, Smart Passive Income

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: 
-Does your business idea have merit?
-Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources?
-Is it a good idea for you? 
-In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:
-Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. 
-Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. 
-Part three, Flight Planning, is all about assessing current market conditions. 
-Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. 
-Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

What people are saying about Will It Fly? 

“Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book.” 

-Chris Ducker
Bestselling Author of Virtual Freedom

“People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground—they don’t change the world or your bank account. This book will help identify your ONE sentence, your ‘unfair advantage,’ and a plan of action to make your idea fly. Spectator or pilot—you get to choose.” 

-Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

Books, Business and Marketing

Be Like Amazon: Even a Lemonade Stand Can Do It

By Bryan Eisenberg and Jeffrey Eisenberg, with Roy H. Williams

You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide colour and texture as they appear on the horizon and in the rear view mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.

Endorsements:

A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
– Jay Baer – President of Convince & Convert & author of Hug Your Hater

Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. 
Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

"Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™

"There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
Avinash Kaushik, Google Evangelist

You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. 
– Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete

“Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”
– Scott Brinker, ChiefMartec

“Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
– Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

“This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”
– Steve McKean, CEO, BILLSHARK

“Clear, foundational thinking that provides hope instead of hype.”
– Mark Schaefer, Author of “Known” and “The Content Code”
Books, Business and Marketing