Building websites with wordpress is about to get so much easier and better.
Checkout the preview of this new visual theme builder above and if you are not already a member of Thrive Themes, now is the time to get involved. You may never have to buy a wordpress theme again.
Worried about the latest News on Facebook for Advertisers. Well if you follow the rules you shouldn't be.
HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
By David Cancel
What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People LoveToday, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem?
In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift).
What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business
Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies!Every part of your business can benefit from being customer-driven.
With the rise of SaaS and the on-demand economy, customer expectations have changed.
Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product.
So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach.
Here’s what people are saying about the book:
“David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.”
Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot
”When it comes to building business software, there’s no one better than David Cancel, and I saw first-hand how his customer-driven approach to building products made an impact at HubSpot. I’m glad he’s finally putting all of his insight in one place.”
CMO, Cybereason / Former CMO, HubSpot
About the Author: David Cancel
• 5x Founder / 2x CEO
• CEO/Co-Founder, Drift
• CPO, HubSpot
• CEO/Co-Founder, Performable
• Owner/Founder, Ghostery
• CTO/Co-Founder, Compete
• Investor/Advisor/Director to Various Companies and VC Funds
2018 is well under way, and it’s imperative that businesses are thinking about marketing on a local level.
You can expect to see some of the biggest brands working to perfect their local marketing strategies in order to stay ahead.
Google and Facebook are starting to integrate hyperlocal features which make it easier than ever for businesses like yours, to interact with their customers.
The use of customer reviews of your products/services is huge and it’s bound to keep growing in 2018. Your potential customers are busy doing their research and looking for authentic, honest reviews from customers.
You can easily generate new reviews by encouraging your customers to share their feedback.
We are also starting to see a change in the way that people are searching for local businesses in 2018. Whether it’s smartphones, tablets or devices like Amazon Echo or Google Home, there is a steady rise in voice searches over the last few years.
Well, that’s it. We hope you enjoyed learning some of the trends that you can expect to see in 2018.
Whether you’re interacting with your customers on a Facebook Live video or looking to improve your content marketing, we challenge you to find new, creative ways to engage with your customers.
For more information on how you can improve your digital marketing, contact Beverley below
1. Bigger brands will start to integrate hyperlocal features to interact with their customers more easily
2. Review marketing will continue to grow, so you need to encourage your customers to leave you feedback
3. More people will start searching for local businesses using voice search
There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on Beverley Hutton Marketing, instead of out there, where hypey content, distraction and funny cat gifs beckon?
There are 3 good reasons to be here. We stand for 3 things, above all else. There are 3 things that, echo our personal values and shape how we serve our clients.
The following video from Shane Melagh from ActiveGrowth and Thrive Themes is about those 3 things.
Here he outlines his own manifesto, which explains the 3 Pillars we follow exactly.
When you hear the word Design -
Do you think that means -
How things Look -
If so that is a Big Problem.
Design is Not About Design
A high converting website consists of high converting pages. As an business person, you need the ability to specify/design such high converting pages. But there's a problem with this word - "design".
Most of us think of design to roughly mean "making things look awesome". A good designer is someone who can draw and create badass looking stuff in Photoshop, right?
For the rest of this article from Thrive Themes Shane Melaugh follow this link:
Doesn't it annoy you when you are setting up a new or updating one of your social media accounts and the cover or profile picture is the wrong size!
Well you will never have to worry again with this easy "Cheat Sheet" showing the current recommended sizes for the most common sites.
Carl Sagans famous "Pale Blue Spot" Video.