Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) 5th Edition

By Mike Rhodes, Perry Marshall, and Bryan Todd

Covering the latest breaking news in Google AdWords, the fifth edition of this classic book introduces revised, expanded, and new chapters covering:

  • Enhanced Campaigns
  • Google AdWord’s Express
  • Google’s Product Listing Ads
  • An introduction to Google’s Universal Analytics
  • Nuances in Big Data advertising

Updates specific to this edition include:

  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts

Bonus Online Content includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google AdWords account.

You’ll get the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd, you’ll learn how to build an aggressive, streamlined AdWords campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales.

Whether a current advertiser or new to AdWords, you need this handbook.

Advertising and Selling, Books

13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide

13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide

By Ryan Deiss and Molly Pittman
DigitalMarketer and DigitalStrategyBootcamps.com

13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide

We spend $250,000 a month on Facebook advertising in order to establish best practices and report them to people like you. This isn’t an academic report. We give real data and actionable steps. In this book, we explain 13 best hacks that have made a life and death difference in our business.

We stay on top of all the trends… and set a few along the way. 


If you’re new to Facebook advertising, you’ve struck gold. You’ll learn what has taken us countless hours (and dollars) to test so that you can begin advertising the right way the first time.

If you’re a grizzled Facebook advertising veteran with the scars to prove it, you’ll find it interesting to compare notes with us. 

Facebook is evolving into a platform where people come for entertainment and news. They come to connect with family and friends. They come often.

The rapid growth and robust options for Facebook advertising have made this a place you can utilize for best advertising options. Facebook is the easiest vehicle for building an email list and growing your business.

This is a guide providing tips, tricks, and hacks for generating the most benefits out of Facebook advertising.

We take the most beneficial Facebook features and break down how you can use them and why they’re necessary in making you unbeatable in your market.

13 Ways to Hack Facebook Ads proves that Facebook advertising can be successful in any market—as long as you have the building blocks to increase engagement and reach your audience. We show you how.

You’re leaving money on the table if you’re not utilizing the hacks we give you to make Facebook ads work for YOU.

Advertising and Selling, Books

Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI

By Nicholas Kusmich
Director, Everyday Prosperity Inc.
DBA H2H Media Group

Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.

Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

Advertising and Selling, Books

Pre-Suasion: A Revolutionary Way to Influence and Persuade

By Dr. Robert Cialdini
Founder & CEO, Influence at Work

NEW YORK TIMES BESTSELLER

An instant classic. Forbes
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick

When it comes to persuasion, success can begin before you say a word.

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.

‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes 

Advertising and Selling, Books

ASK: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy Ask

By Ryan Levesque
CEO, ASK Method Company

"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." 
- Jeff Walker, #1 NY Times bestselling author of "Launch"

"I am going to put the brilliant advice Ryan presents in Askto work immediately. This is the most innovative, practical and useful business book I have read in years."
- Reid Tracy, CEO Hay House, Inc.

"Before you finish the first third of the book, you'll be eager to jump ahead and implement his process immediately - it's that powerful!" 
- Annie Hyman Pratt, former CEO of The Coffee Bean and Tea Leaf and CEO of IMPAQ Entrepreneur Business Execution Systems

"Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Ryan Levesque will go down in history as the marketer who used his background to change the way products and services are sold online." 
- Brian Kurtz, Business Builder of Boardroom, Inc. and Serial Direct Marketer

THE “MIND-READING” SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami HeraldThe San Francisco ChronicleMass Market RetailerBloomberg Businessweek and more) turns everything you know about customer surveys on its head.

You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

For example, you ‘ll learn:

  • How to increase your income by 36% by asking potential customers this slightly unusual 4 word question.
  • Why most businesses are doing surveys all wrong (and the one question you should NEVER be asking your prospects)
  • And much, much more…

Discover for yourself why leading marketers all use and recommend the Ask formula.

"Investigation based sales is the most profitable type of selling. Ryan Levesque explains how to utilize this powerful technique beautifully in his book ASK." 
- James Schramko, SuperFastBusiness.com

 

Advertising and Selling, Books

Invisible Selling Machine

Invisible Selling Machine

By Ryan Deiss
Founder & CEO, DigitalMarketer

What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful of carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple!

In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all five phases of the prospect/customer lifestyle and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.


This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker, and candlestick makers. In short, if you want to grow your business (and your customers just happen to have an email address), this book is for you.

Advertising and Selling, Books