Buyer Legends: The Executive Storyteller’s Guide Paperback

By Bryan Eisenberg and Jeffrey Eisenberg, with Anthony Garcia

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia,

"Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing. 

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details

• Improve execution - You will turn big directives into purposeful and more effective actions

 • Improve testing. You will understand how to plan and implement more effective and impactful tests

• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.”

You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organisation, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend?

 "Having worked first hand with the Eisenbergs on mapping our customers’ critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team’s focus at Google is on acquiring SMB advertising clients. And if you’ve ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We’d miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."

Paul Jeszenszky Head of Global B2B Digital Marketing Center of Excellence, Google

"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."

Jay Baer President, Convince & Convert

"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona’s, storyboards and our brand story. This is a powerful combination."

Dennis Goedegebuure Head of Global SEO, Airbnb

Books, Business and Marketing

Digital Marketing For Dummies

By Ryan Deiss and Russ Henneberry
CEO and Director of Editorial, DigitalMarketer

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Does your digital marketing pack a punch?

Written with the marketer′s best interests in mind, this friendly, down–to–earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing and everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.

What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms and the people who use them continue to evolve. So how do you keep afloat in this fast–paced and ultra–competitive environment? Don′t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you′re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you′ll find everything you need to meet your business goals and boost your bottom line.

  • Develop an individually tailored digital marketing campaign
  • Offer an effective lead magnet to convert visitors
  • Keep your audience invested in your brand, products, and services
  • Create a return path with frequent and strategic communication with your customers

If you′re ready to benefit from the latest and greatest digital marketing has to offer, this no–nonsense guide sets you up for success.

Books, Business and Marketing

How to Make My Business Grow: How To Get More New Customers That Come Back More Often & Spend More Money Every Time

By Perry Belcher
Co-Founder & Manager Partner, DigitalMarketer

How to Make My Business Grow was written to give small businesses the strategies and information they need to succeed. This isn’t a get-rich-quick book. It’s a summary of the strategies that have worked time after time for a serial entrepreneur.

The book breaks business success into simple, easy-to-understand processes that work in just about every industry. From marketing to psychological triggers, you’ll learn the tactics Perry uses over and over again to rise above the pack and achieve success in his business ventures.

Perry is a great mentor and really knows his stuff. Very entertaining and extremely knowledgeable when it comes to marketing online and offline. Perry is a true savant when it comes to unravelling ideas that might seem complicated and then presents them with the simplest idea with countless examples on how to apply his teachings to any market or industry any one aspires to get involved in. I've used his methods in the past and they work period.

Books, Business and Marketing

Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

By Clate Mask
CEO, Infusionsoft

Create the business you want without sacrificing the lifestyle you deserve

The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.

Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place

  • Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more
  • Get from just surviving to growing your company and experiencing success


Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

Books, Business and Marketing

HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

By David Cancel
CEO, Drift

Are you communicating with your customers on a regular basis? Do you know how to manage and prioritize customer feedback once you’ve gathered it? When it comes to building a great product, a great team, and a great brand, relying solely on the opinions of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is being customer-driven. So if you’re ready to start putting your customers first, keep reading...

What You’ll Learn: A New Approach to Product Management and Developing SaaS Products People Love

Today, there’s no excuse for not communicating with customers on a daily basis. Messaging has exploded, new generations are focused on 1:1 communication by default, and artificial intelligence is finally coming so we can deliver 1:1 at scale. So why would you build a product, or a company, without leaning into the advantages of that ecosystem?

In his new book, HYPERGROWTH, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift).

What’s Inside: Practical Advice and Frameworks for Becoming Customer-Driven and Growing Your Business

  • Responsive Development (RD): a new approach to building products that adds the customer back into the equation
  • The Burndown Framework: a framework for implementing Responsive Development that’s faster and more flexible than Agile.
  • The Three-Person Team: the customer-driven way to structure engineering teams. Each team consists of a tech lead who manages two other engineers.
  • Getting Rid of Roadmaps: through building a culture of transparency and accountability and working closely with internal customers, you can release product updates more rapidly and iteratively.
  • The Spotlight Framework: a framework for helping you focus on the right parts of customer feedback so you can take the appropriate next steps. The framework breaks feedback down into three main categories: user experience issues, product marketing issues, and positioning issues.

  • Who This Book Is For: Entrepreneurs, Startup Founders, Product Managers, Product Teams, Marketing Teams … Entire Companies!

    Every part of your business can benefit from being customer-driven. 

    With the rise of SaaS and the on-demand economy, customer expectations have changed.

    Customers expect their voices to be heard. They find value in being part of a community, and being part of that journey of creating the product. 

    So stop running your business like we’re still living in the 2000s. It’s time to take a customer-driven approach.

    Here’s what people are saying about the book:

    “David Cancel is one of the best when it comes to building products that customers love. And now he’s sharing his wisdom and writing the book explaining how he does it. This is a must read for any entrepreneur or business owner.”
    -MARK ROBERGE
    Senior Lecturer, Harvard Business School, Former SVP of Sale and Services at HubSpot

    ”When it comes to building business software, there’s no one better than David Cancel, and I saw first-hand how his customer-driven approach to building products made an impact at HubSpot. I’m glad he’s finally putting all of his insight in one place.”
    -MIKE VOLPE
    CMO, Cybereason / Former CMO, HubSpot

    About the Author: David Cancel
    • 5x Founder / 2x CEO
    • CEO/Co-Founder, Drift
    • CPO, HubSpot
    • CEO/Co-Founder, Performable
    • Owner/Founder, Ghostery
    • CTO/Co-Founder, Compete
    • Investor/Advisor/Director to Various Companies and VC Funds
    Books, Business and Marketing

    Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

    By Pat Flynn
    Founder, Smart Passive Income

    Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: 
    -Does your business idea have merit?
    -Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources?
    -Is it a good idea for you? 
    -In other words, will it fly?

    Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

    Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

    In five parts, Will It Fly? will guide you through the validation of your next business idea:
    -Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. 
    -Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. 
    -Part three, Flight Planning, is all about assessing current market conditions. 
    -Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. 
    -Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

    What people are saying about Will It Fly? 

    “Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book.” 

    -Chris Ducker
    Bestselling Author of Virtual Freedom

    “People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground—they don’t change the world or your bank account. This book will help identify your ONE sentence, your ‘unfair advantage,’ and a plan of action to make your idea fly. Spectator or pilot—you get to choose.” 

    -Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

    Books, Business and Marketing

    Be Like Amazon: Even a Lemonade Stand Can Do It

    By Bryan Eisenberg and Jeffrey Eisenberg, with Roy H. Williams

    You’re on a road trip with an old man and a younger one.

    Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide colour and texture as they appear on the horizon and in the rear view mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

    Be Like Amazon is a 2018 Axiom Business Book award winner in the business fable category.

    Endorsements:

    A little book with enormous impact. Be Like Amazon demystifies the principles and practices of the world’s most successful brands. It’s magical!
    – Jay Baer – President of Convince & Convert & author of Hug Your Hater

    Putting relationships front and center is what “Be Like Amazon” is all about. The authors observe that continuous improvement is not about cost cutting but about relationships. “Be Like Amazon” provides a roadmap for businesses to build and improve relationships. I highly recommend "Be Like Amazon" to every business person. 
    Dr. Ivan Misner, Founder of BNI and NY Times Bestselling Author

    "Be Like Amazon" covers one of the most important elements of being a business owner, how to work on your business instead of in your business. I’d highly recommend this book to every entrepreneur who wants to have a roadmap and skip the years of trial and error.
    T. Harv Eker, NY Times No. 1 Best-selling Author of Secrets of the Millionaire Mind™

    "There are many things that differentiate Amazon and it's competitors. Perhaps the most underappreciated one the deeply faith-based initiative that if they align their interests with their customers, they'll win in the long-term. And. They have! You still need a guide to help you figure out how to apply this to your business. Let Bryan, Jeffrey & Roy help you win bigger."
    Avinash Kaushik, Google Evangelist

    You are going to read a lot of positive blurbs about Be Like Amazon. Let me give it to you straight: If the Eisenberg Brothers feel compelled to write a book, I drop everything to read it. They are just that smart. Be Like Amazon is one of their best efforts. I hate to be so non-specific, but everyone in business really should buy and read Be Like Amazon. The fact that legendary marketer Roy H. Williams co-wrote it with them, only adds to the equation. For the sake of your brand, please please please read this book!. 
    – Mitch Joel President, Mirum – Author, Six Pixels of Separation & CTRL ALT Delete

    “Wow, that is one of the best “business” books I’ve read in years. Incredibly inspiring — both the story itself and the way in which you told it. I’m in awe.”
    – Scott Brinker, ChiefMartec

    “Witty anecdotes and crisp, often hilarious dialog combine with an exploration of powerful marketing principles and customer engagement strategies that have driven the growth of many of today’s most successful companies…making Be Like Amazon a must read for everyone from business professionals to people who love an engaging story well told. Jeffrey, Bryan and Roy have crafted a clever and insightful book that not only underscores the importance of branding, but also lifts the spirit and tickles the funny bone.”
    – Chris McCann, President and CEO, 1-800-FLOWERS.COM, Inc.

    “This is your best book yet! For students of growth and transformation, this book provides the bridge to go from the “Why” espoused by Simon Sinek to an enterprise’s marketing and messaging. Just brilliantly told story!”
    – Steve McKean, CEO, BILLSHARK

    “Clear, foundational thinking that provides hope instead of hype.”
    – Mark Schaefer, Author of “Known” and “The Content Code”
    Books, Business and Marketing