By Mari Smith
CEO, Mari Smith International, Inc.
People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.”
Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps both business people and marketers master this crucial new skill set.
Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
If you want to improve your social media marketing… to better understand the new soft skills required for success on the social web… and to improve your own leadership and relationship skills through emotional and social intelligence: this book is for you.
- How to become a significant “center of influence” for your customers and prospects
- The unspoken rules of online etiquette—and the common “turnoffs” that drive customers and potential partners away
- The unique cultures of Facebook, Twitter, and other popular online platforms
- Exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
Even if you currently have zero presence online, this book will help you see measurable results in a short time.