Now this is Gratitude

This is by no means a way of blowing our own trumpet, so to speak.It shows what happens when you can give some time to…

Posted by Bevanded Hutton on Tuesday, 3 April 2018

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Why does a 65-year-old Engineer become a marketer?

This is not as strange as you may think.  

The quick answer could be that my wife Beverley has been a traditional marketer for over 40 years who realised that the future of her industry was online. With my technical background, I decided to help out with things such as website building etc.

But then I discovered something I never expected. Engineering and marketing are very similar. They are based on problem-solving for either yourself or someone else.

In my engineering career, I was involved in “Industrial Control Systems[1]” most of my life, so yes I am one of those “Devil’s” who was instrumental in introducing automation and putting people out of work. Actually, this is not the case, but we will leave that discussion for another time.

In implementing a project I would ascertain what the client required as a desired end result, discover where they were currently, and then plot a path using solutions I developed to take them along the desired path.

This is called problem-solving, and I discovered that it is exactly the same process as marketing. We just utilise different tools and the skills to use those tools.

And this is not unique to Engineering and Marketing. All life is about relationships, and that is what this process is, Building Relationships between individuals, so we can help each other achieve our goals.

I am still a Consultant Engineer and this has now become a 2-way street for me. I am applying my project based engineering skills to Marketing, but also utilising the skills and insights acquired through my marketing education to my engineering business.

In both industries, individuals “don’t know, what they don’t know” and it is up to us with the knowledge to inform them what are the possibilities.

I am now passionate about both of these because in both cases I can help individuals achieve their goals.

Many may make more money than me, but if they do not get the fulfilment out of what they do for others, they will never be happy.

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Local Marketing Trends 2018

2018 is well under way, and it’s imperative that businesses are thinking about marketing on a local level.

1.

You can expect to see some of the biggest brands working to perfect their local marketing strategies in order to stay ahead.
Google and Facebook are starting to integrate hyperlocal features which make it easier than ever for businesses like yours, to interact with their customers.

2.

The use of customer reviews of your products/services is huge and it’s bound to keep growing in 2018. Your potential customers are busy doing their research and looking for authentic, honest reviews from customers.
You can easily generate new reviews by encouraging your customers to share their feedback.

3.

We are also starting to see a change in the way that people are searching for local businesses in 2018. Whether it’s smartphones, tablets or devices like Amazon Echo or Google Home, there is a steady rise in voice searches over the last few years.

Well, that’s it. We hope you enjoyed learning some of the trends that you can expect to see in 2018. 

Whether you’re interacting with your customers on a Facebook Live video or looking to improve your content marketing, we challenge you to find new, creative ways to engage with your customers.

For more information on how you can improve your digital marketing, contact Beverley below

To summarize

1. Bigger brands will start to integrate hyperlocal features to interact with their customers more easily


2. Review marketing will continue to grow, so you need to encourage your customers to leave you feedback


3. More people will start searching for local businesses using voice search

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3 Principles for Bootstrapping Success as an Entrepreneur

There are many websites you could be visiting and many blogs you could be reading. So why spend your time here, on Beverley Hutton Marketing, instead of out there, where hypey content, distraction and funny cat gifs beckon?

There are 3 good reasons to be here. We stand for 3 things, above all else. There are 3 things that, echo our personal values and shape how we serve our clients.

The following video from Shane Melagh from ActiveGrowth and Thrive Themes is about those 3 things.

Here he outlines his own manifesto, which  explains the 3 Pillars we follow exactly.

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Website Design Framework

When you hear the word Design -
Do you think that means -
How things Look -
If so that is a Big Problem.

Design is Not About Design

A high converting website consists of high converting pages. As an business person, you need the ability to specify/design such high converting pages. But there's a problem with this word - "design".

Most of us think of design to roughly mean "making things look awesome". A good designer is someone who can draw and create badass looking stuff in Photoshop, right?

For the rest of this article from Thrive Themes Shane Melaugh follow this link:

 

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Social Media Image Sizes

Doesn't it annoy you when you are setting up a new or updating one of your social media accounts and the cover or profile picture is the wrong size!

Well you will never have to worry again with this easy "Cheat Sheet" showing the current recommended sizes for the most common sites.

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